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Brentec Vaccines' Director speaking with farmers in Wakiso, Uganda.
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In recent experiences and trips
with the Brentec Vaccines team, what has come to our attention is that there is
a common yet forgivable misconception that we need to save poultry farmers and help
them value the art of poultry farming. However, what we continue to learn is quite the opposite.
It first became apparent on our visit to Aviana Uganda; a Poultry and Livestock Expo that took place in November 2012. We spoke with poultry famers that had traveled from far and wide to learn more about better practices, products, services, medicines, and vaccinations available for their poultry and livestock. Their attendance on its own was a huge indicator that these farmers are well aware that poultry farming could provide them with a ticket out of poverty. They just need to do it properly.
The average poultry farmer is more knowledgeable, dedicated, and passionate about their birds and poultry farming than you would realize. They do the research, they know their birds well enough to make observations about their well-being, and they are willing to invest whatever they can to ensure the survival of their birds and to improve their success as farmers.
These farmers have used a range of products and they have developed an understanding of what works and what doesn’t, what their limitations are and, most importantly, what they need to do. The solutions to their challenges will come from them sharing their experiences, and not from others deciding for them. These rural poultry farmers are a very strong and capable group that often loses their voice in the chaos and noise of the middlemen. However, through all this their message to us is very clear. What we have come to learn through numerous conversations with these farmers is that they have long awaited a vaccine for Newcastle Disease that was more accessible to them, and they say that KUKUSTAR is what they have been looking for.
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It first became apparent on our visit to Aviana Uganda; a Poultry and Livestock Expo that took place in November 2012. We spoke with poultry famers that had traveled from far and wide to learn more about better practices, products, services, medicines, and vaccinations available for their poultry and livestock. Their attendance on its own was a huge indicator that these farmers are well aware that poultry farming could provide them with a ticket out of poverty. They just need to do it properly.
The average poultry farmer is more knowledgeable, dedicated, and passionate about their birds and poultry farming than you would realize. They do the research, they know their birds well enough to make observations about their well-being, and they are willing to invest whatever they can to ensure the survival of their birds and to improve their success as farmers.
These farmers have used a range of products and they have developed an understanding of what works and what doesn’t, what their limitations are and, most importantly, what they need to do. The solutions to their challenges will come from them sharing their experiences, and not from others deciding for them. These rural poultry farmers are a very strong and capable group that often loses their voice in the chaos and noise of the middlemen. However, through all this their message to us is very clear. What we have come to learn through numerous conversations with these farmers is that they have long awaited a vaccine for Newcastle Disease that was more accessible to them, and they say that KUKUSTAR is what they have been looking for.
